慕课-英华学堂

电子商务那些事（国际版）

课程类型：选修课

主讲教师：双创

课程来源：双创

建议学分：3.00分

课程编码：yxywk0119

课程介绍

课程目录

教师团队

第一章初识电子商务

s 1.1 What is e-commerce （15分钟）

s 1.1 What is e-commerce

s 1.2 The past and present of e-commerce （14分钟）

s 1.2 The past and present of e-commerce

s 1.3 The story behind e-commerce classification （11分钟）

s 1.3 The story behind e-commerce classification

s 1.4 Introduction to e-commerce in China （11分钟）

s 1.4 Introduction to e-commerce in China

第二章透视电商实现

s 2.1 Nonnegligible User Terminal （9分钟）

s 2.1 Nonnegligible User Terminal

s 2.2 Unequal Internet continent （12分钟）

s 2.2 Unequal Internet continent

s 2.3 The technology of e-commerce （13分钟）

s 2.3 The technology of e-commerce

s 2.4 Joint Policies of Mobile E-commerce （11分钟）

s 2.4 Joint Policies of Mobile E-commerce

s 2.5 Social e-commerce involving everyone （9分钟）

s 2.5 Social e-commerce involving everyone

第三章遇见网络营销

s 3.1 My product Is up to you （9分钟）

s 3.1 My product Is up to you

s 3.2 Perspective on the phenomenon of price discrimination （12分钟）

s 3.2 Perspective on the phenomenon of price discrimination

s 3.3 The reconstruction of channels （10分钟）

s 3.3 The reconstruction of channels

s 3.4 New forms of word of mouth （8分钟）

s 3.4 New forms of word of mouth

s 3.5 You have to listen to consumers （10分钟）

s 3.5 You have to listen to consumers

第四章创新支付与金融

s 4.1 Crazy digital currency （12分钟）

s 4.1 Crazy digital currency

s 4.2 The battle of third-party payment （17分钟）

s 4.2 The battle of third-party payment

s 4.3 P2P on the way to advance （13分钟）

s 4.3 P2P on the way to advance

s 4.4 Trap about crowdfunding （14分钟）

s 4.4 Trap about crowdfunding

第五章管理电商供应链

s 5.1 Platform operation_different models （9分钟）

s 5.1 Platform operation_different models

s 5.2 Logistics_no limits of the speed （8分钟）

s 5.2 Logistics_no limits of the speed

s 5.3 Pricing_not just fixed prices （14分钟）

s 5.3 Pricing_not just fixed prices

s 5.4 Marketing_know you better than yourself （10分钟）

s 5.4 Marketing_know you better than yourself

第六章揭秘电商安全

s 6.1 Safe or Not （8分钟）

s 6.1 Safe or Not

s 6.2 Invincible Spear （7分钟）

s 6.2 Invincible Spear

s 6.3 Unassailable Shield （7分钟）

s 6.3 Unassailable Shield

s 6.4 Do You Really Have Privacy （7分钟）

s 6.4 Do You Really Have Privacy

s 6.5 Roles and Tasks of Security Management （7分钟）

s 6.5 Roles and Tasks of Security Management

第七章解读新零售

s 7.1 Changes in Retail （11分钟）

s 7.1 Changes in Retail

s 7.2 Whats new in new retailing （9分钟）

s 7.2 Whats new in new retailing

s 7.3 Different genres of unmanned retail （9分钟）

s 7.3 Different genres of unmanned retail

s 7.4 Product sales supported by contents （13分钟）

s 7.4 Product sales supported by contents

第八章畅谈电商发展

s 8.1 Sharing Economy-What Is Mine Is Yours （14分钟）

s 8.1 Sharing Economy-What Is Mine Is Yours

s 8.2 Cross-border E-commerce-More Than Distance （7分钟）

s 8.2 Cross-border E-commerce-More Than Distance

s 8.3 Rural E-commerce-A New Driving Force for Rural Development （11分钟）

s 8.3 Rural E-commerce-A New Driving Force for Rural Development

s 8.4 Gig economy-Personal development in the age of e-commerce （12分钟）

s 8.4 Gig economy-Personal development in the age of e-commerce